Halo Top was founded in 2012 by former lawyer turned ice cream aficionado, Justin Woolverton, while he was on a quest to find an all-natural, low-calorie ice cream … Already some knives are out as to whether Halo Top is as healthy as the marketing suggests. … That said, Halo Top was not without competition in the better-for-you market. Some variants like frozen custard and French ice creams also use egg as one of the main ingredients. Already some knives are out as to whether Halo Top is as healthy as the marketing suggests. Alongside introducing a new product – which was borne out of co-founder, Justin Woolverton’s search for a low-sugar way to satisfy his sweet tooth – Halo Top has managed to generate interest through its positioning. Magic beans: five of Tokyo’s top spots for coffee, Line of fire: what it is to be a man in today’s British army, Consumer goods: big brands battle with the ‘little guys’, Halo Top looks sweet as low-calorie ice cream sales soar. Compare this to a brand like Ben and Jerry’s which has about 1,040 calories per pint and you can see why consumers get so excited about it. For the uninitiated, the company sells healthy ice cream. Halo Top General Information Description. Halo Top has pretty much conquered the ice cream business. We outsell Häagen-Dazs in Tesco [the UK’s biggest supermarket chain],” says Bouton with a hint of disbelief. A 473ml tub of Halo Top’s Chocolate Chip Cookie Dough will set you back 360 calories, compared with 1,120 for the Ben & Jerry’s equivalent. The brand is marketed as a lower-calorie alternative, partially substituting sugar with stevia, a plant-based sweetener, and erythritol, a … “If we wanted to, we could double that quickly, but we want to go slower to make sure we do it right.”, Get alerts on Entrepreneurship when a new story is published, Low-calorie dessert maker blazes path for newcomers hoping to disrupt consumer goods giants, Halo Top challenges big brands for scoop of ice-cream market, Video: How bold businesses are disrupting their industries, Schools in England to reopen on March 8 under easing of lockdown, Israel finds BioNTech/Pfizer vaccine reduces virus transmission, Covid vaccines cut UK deaths but lockdown still key in reducing infections, The medieval German town at the heart of the fight against Covid, UK banks push for ambitious financial services strategy, Boris Johnson insists ‘end is in sight’ for Covid restrictions, Covid vaccines slash risk of infection, illness and death, UK studies find, HSBC intensifies pivot to Asia with job moves and US exit, Dozens of Boeing 777 aircraft grounded after United Airlines engine failure, US mortgage rates jump on higher Treasury yields, McKinsey senior echelons vote in referendum on Sneader leadership, Billionaires’ Row developer raises cash after Manhattan property slump, IG Group suspends leveraged trading in 900 shares, Bond trading finally dragged into the digital age, European tech stocks and bonds fall as inflation concerns dominate, UK competition watchdog warns Big Tech of coming antitrust probes, Why once successful countries like the UK get left behind. But now a low fat, low sugar, high protein competitor is making a serious dent in the market share of established products. However, he had a sweet tooth and missed eating ice cream. This Guardian article tracks the rise of Halo Top, marketed as a healthier alternative to traditional ice cream tubs. Halo Top Creamery is an ice cream company and brand sold in the United States, Australia, Mexico, Canada, Ireland, New Zealand, the Netherlands, Germany, Denmark, Taiwan, South Korea, Austria, United Kingdom and the United Arab Emirates. Halo Top's success has also led to the launch of numerous other reduced-calorie ice cream brands. Then over the summer of 2017, Bouton heard from a stranger offering to help. On the back of its influencer strategy, Halo Top saw sales in 2016 jump around 2,500%. Graeme Pitkethly, Unilever’s chief financial officer, admits the consumer goods giant “had missed the trend in the US” for healthier ice cream and that Halo Top is taking share “very, very quickly”. Sales took off. He then enlisted Bouton, a friend who was also a lawyer, to join him scaling up the business. The ice cream pint that revolutionized the category is at it again for dieters who want to indulge, and Silk whips the dairy alternative market with its new heavy cream offering. That is because each pint of the heavenly snack only contains 220-240 calories. The company is famous for its low-calorie, high-protein and low-sugar ice cream! Is this the world's ultimate brand collaboration? The ice cream market in the U.S. was $6.7 billion for the 52 ... "Halo Top is the first-ever ice cream… Figuring out local regulations and securing distribution were also a headache. We decided to make Halo Top so we could enjoy ice cream as regular part of our diets, starting from 320 calories per tub. You love ice cream too. Learn more ›. Halo Top’s simple proposition, paired with the online marketing savvy of Woolverton, 39, and his business partner Douglas Bouton, 33, has won over calorie-counting consumers.